SMS Lead Generation
In today’s offline marketing (Print, Radio, Broadcast) we see the call to action that includes toll free numbers and web site addresses that are presented to the lead to go to or call for next steps in the process. These are the mainstay of course and but a new and very important communication method is omitted from most if not all call to actions – mobile SMS numbers.
If over 250 million people in the US has a mobile phone number and with over 97% of those phones are SMS capable why aren’t you using an mobile number as a call to action?
The answer is you probably haven’t thought of it or you perhaps thought it was too complex or expensive to implement into your existing lead generation systems