The days of having to use separate reporting systems to monitor the performance and trends of your online and offline (Phone) campaigns is over.  Utilizing our proprietary solution for Call Tracking you can now use your favorite online web analytics service (Google Analytics is great and Free!) to be the central store for all your tracking across your campaigns including SMS campaigns, Email and Inbound Call tracking.

How does it work?

1. Our call tracking product allows you to establish new phone numbers (local or toll free) and identify mobile numbers for each specific campaign.
2. Enter any additional tracking data you want to capture when a lead calls or text’s to one of those established numbers.  This is usually a unique campaign code you use universally to identify the campaign in your Google Analytics.
3. Establish integration with your Google Analytics account (this usually takes just a moments).
4. Start using the new phone and mobile numbers in your campaigns online and offline.
5. A lead either call’s or sends a text message to your number.  The interaction (call/SMS) routes to our servers we identify your campaign tracking information and your Google Analytics account information and record the visit.  Identifying the campaign and type of visit “Phone” or “SMS” and the requested number.  The call or message is then routed to an established number or processed according to your setup and configuration.

Additionally, as you take a full look at your analytics outside of a single campaign each Phone and Mobile number will appear in your reporting as “Pages”.  So it allows you to see the “visits” across your entire campaigns.

Technology has reach a point where you don’t need multiple places to monitor the overall effectiveness of your campaigns!